The idea of the label was born in the village of Stryn, Western Norway by Simen Staalnacke and Peder Børresen. The third founder, Stefan Dahlkvist joined the team a little later. Alone their slogan "Happy clothes for happy people" was attractive but knowing the fact that the Norwegian landscape and urban lifestyle have been inspiring them and being passionate about everything local, I couldn't wait until I finally have the chance to check out the store with my own eyes.
|The proud founders|
The collection is colourful and has very different pieces. Not to be offensive or anything but Norway being particularly famous for its gender equality, I wouldn't have minded seeing a bigger female collection (it's awesome as it is but still...:). There were some really nice things for the ladies and I could see some children's wear as well but for me, the most interesting part of the collection was the men's wear. I really liked the different suits (all had a nice and unexpected twist) and it was cool to see all the magenta and turquoise - black shoes with a turquoise sole - how cool is that??? Actually I might want to purchase something in these shades because I got scared I (= lover of sober colours, greys, blacks etc.) may radiate the message toward the world that I am not a happy person... :)
Oh, and I wanted to save the best for last. The key piece of the store (that I think expresses the whole Moods of Norway-philosophy) is a huge pink tractor in the middle of the store. It's also the sign of the label that appears on many of the pieces of the collection - I usually don't like wearing the sign of a label (why should I advertise them for free???) but this tractor thing is sooo far out there that I can't help loving it.
|The pink tractor|
Or wait... not a slap. A snowball. Yes, I think it's rather a snowball into their face. That's more like Moods of Norway.